Backed by the background of state-owned enterprises: As a branch of a Chinese state-owned enterprise, it has strong resource support and credibility guarantee, and has high stability and reliability in market competition.

Cross border business layout: After years of development, it has become a multinational enterprise and established a subsidiary in Valencia, Spain in 2023. It has an international perspective and market expansion capabilities, and can better integrate domestic and foreign resources to provide customers with diversified products and services, while also enhancing the brand's influence in the international market.

Wide range of business scope: covering new Chinese solid wood furniture, decoration and renovation of houses, and decoration materials, providing one-stop solutions to meet customers' various needs in creating living environments, forming a relatively complete industrial chain, and having the advantage of collaborative development.

High product and service quality: With "professionalism, innovation, and win-win" as the core of corporate culture, it runs through all business processes. A professional team and innovative philosophy ensure the high quality of products and services, creating unique value experiences for customers, winning their trust and reputation, and enhancing the competitiveness of the brand.